Developing a Strong Brand Identity for Your Organization: Lessons Learned from the WEPAN Branding Initiative Authors Julie Martin Trenor Universityof Houston Sheila Edwards Lange University of Washington Carlie Bower IBM C. Diane Matt WEPAN, Inc. Downloads PDF Published 2008-05-23 Issue WEPAN 2008 National Conference: Gateway to Diversity: Getting Results Through Strategic Communications Section Market Research and Branding License