Packaging Purity

Abstract

"We are packaging more than processed foods, we are packaging a century-old reputation."  –H.J. Heinz II, Chairman of the Board, 1969
When H.J. Heinz chose to package his very first product in clear glass and use the label to advertise his pure produce, he set a precedent that the product package was just as important as the product. This commitment to quality packaging continued with Heinz personally designing and patenting many of the company's bottles, including the octagonal ketchup bottle of 1890 that, along with the Coke bottle, would eventually become one of the two most recognized product packages in the world.