Customer Service in Higher Education: Finding a Middle Ground


  • Ricky Boyd University of South Carolina



customer service, higher education


No Abstract Provided.

Author Biography

Ricky Boyd, University of South Carolina

Ricky L. Boyd is a graduate student in the Higher Education and Student Affairs program at the University of South Carolina in Columbia, South Carolina. He is also director of the Shaw Air Force Base Program at the University of South Carolina Sumter. He can be reached at


Bejou, D. (2005, March/April). Treating students like customers. Biz Ed Magazine. Retrieved from

Demetriou, C. (2008). Arguments against applying a customer-service paradigm. The Mentor: An Academic Advising Journal, 10(3). Retrieved from

Emery, C., Kramer, T., & Tian, R. (2001). Customers vs. products: Adopting an effective approach to business students. Quality Assurance in Education, 9(2), 110–115. Retrieved from

Ewers, J. (2010, April 2). Using good customer service in higher education marketplace. [Web log post]. Retrieved from

Turban, E., Lee, J., King, D., and Chung, H. (2002). Electronic commerce: A managerial perspective (International Ed.). Upper Saddle River, NJ: Prentice-Hall International.

Vaill, P. (2008). Beware the idea of the student as a customer: A dissenting view. Retrieved from

Wallace, K. (2010). 15 principles for complete customer service. Customer Service Manager. Retrieved from